Some people believe all writers do is write. After we’re done with one book we launch right into another. I wish!! There was a time when a writer could count on their publisher doing all the PR work. Publishing houses had whole departments for promoting their lists. They scheduled book tours/signings, placed your books in all the right stores, and ran ads in the papers and magazines with the highest reader numbers in your market. Not anymore.
Yes, the big houses still have advertising departments. Unfortunately, unless you’re one of the top-of-the-list big-buck-earning authors on their list, they expect you to do not all, but much of the work yourself. Beginning with my initial query/submission, I have to prove that I am both willing and able to promote myself before they’ll even consider signing me. I blame the internet.
The internet has supplied us with all the resources we need to do our own PR. I have a Facebook author page, I tweet, and, of course, I blog. All means for getting my name out there and building a fan base even before I’m ready to submit my first novel. I will also be expected, after publication, to buy tables at festivals and craft shows so I can sell copies of my book. I will need to schedule book readings/signings at local libraries and bookstores.
There are also the business cards and bookmarks I already carry everywhere to hand out to anyone interested. Anything that will help people remember my name, anything to prove to a publisher that I can do my part.
Agents want to receive, along with a query letter, synopsis, and sample chapters, my market and a list of already published books that are similar to mine. They want me to convince them my book is worth the time and effort they would need to negotiate a publishing contract. Naming my market is easy, women over thirty. Determining which similar books will best sell mine is a little tougher. I would like to include three. I’ve currently put together a list and am reading them so I can have a list ready for submission next week. So far, one is a definite inclusion.
With all this put out there to sell myself, I will then, and only then, be able to go back to work on my next book while waiting to hear the verdict on my first.
Back in May, I had the opportunity to pitch my novel, “Mary Bishop”, to two agents at WisRWA’s annual conference in Green Bay. One requested the first five chapters and a short synopsis, but suggested the manuscript be about 10,000 words longer. The second requested the first three chapters and a short synopsis. She also told me something I’d already figured out for myself. The reason I hadn’t sold it yet, despite all the positive comments from editors, was I had been submitting to the wrong market. It’s not historical romance; it’s historical women’s fiction with romantic elements. Yes, there’s a difference. The characters and plot lines are more complicated and need a longer format.
Today is Friday the 13th, and it’s October, which makes it all the spookier for those who believe in omens, superstition, and such things. Halloween winds down the month of October. We spend weeks watching horror movie marathons, visiting corn mazes and haunted houses while picking apples and pumpkins. Then we end the month by dressing our children in costumes and binging on an orgy of chocolate left over after all the little ghouls and goblins have gone home.
I’ve written before about how I love everything fall, but that’s not entirely true. I love the colors, the scents, the flavors of fall. I love the cooler temperatures, fuzzy sweaters, and hot chocolate mixed with a little peppermint schnapps. And maybe most of all, I love just about anything pumpkin spice or cranberry. We’re only a month away from lefse-making day with my sister-in-law. Playing golf in the fall is special, too, when it’s not so hot and the leaves are all changing. We have a beautiful golf course here in St Croix Falls.
But there is one thing I do not love about fall. Mice.
Did you know that mice have soft bones and can easily squeeze through a hole the size of a dime? As soon as my husband finds one hole and blocks it, they find another…or create another. As I said, they like to chew on things.